3 Days Digital Transformation
Master Class

The 12E 75C Framework: A 360° Solution

To solve this, Professor Chhabra created the 12E 75C Digital Transformation Framework — a 360-degree approach to change management. This masterclass gives decision-makers the clarity they need on today’s media + tech landscape. It’s built for traditional leaders ready to upgrade their skills and drive digital growth inside their own organizations. The framework has been accepted and presented at international academic conference organised by leading University in India.

Who Should Attend

For Government & Policy Makers: IAS officers, State Public Service officers, PSU GMs and above, public sector bank leaders, EAs/OSDs to ministers and lawmakers, government and PSU training institutions.

For Corporate Leaders: Directors, CXOs, BU CEOs, P&L & Function Heads, Business Transformation teams, Innovation & Strategy experts, Board Members.

Why This Program Matters for Policymakers

India runs the world’s largest Digital Public Infrastructure. Aadhaar, UPI, CoWIN — we lead. Yet most e-governance projects still fail to create impact. Why? Because digital transformation isn’t about technology.

It’s about statecraft.

This isn’t another IT training. This masterclass aligns political will, process re-engineering, and people to deliver Viksit Bharat 2047.

You’ll move from digitization to true transformation. We decode why 85% of e-Gov projects fail — and how PRAGATI-style leadership fixes it.

Apply the 12E 75C Framework directly to your own department. Go from files to e-Files to full process re-engineering. Master India Stack — Aadhaar, UPI, DigiLocker, ONDC — and use AI, Bhashini, and http://data.gov APIs to solve your real problem statements.

We study live cases: IoT in Smart Cities. Blockchain for land records. Cybersecurity with CERT-In. But tech is only 20%. The real work is change management inside bureaucracy. Leading without authority. Taking Group B/C staff and unions along. Mission Karmayogi in action.

Learn smart procurement on GeM. Build budgets for social ROI, not just capex. Bake ethics and inclusion into design — digital access for rural women and Divyang citizens. Shift to data-driven policy with CM dashboards, UMANG, and citizen experience design.

Become a regulator for the digital economy — FinTech, HealthTech, drones, deepfakes. Unlock PSU-startup collaboration via DPIIT and GeM Startup Runway.

Pedagogy: How It Works

Live classes + self-paced modules + instructor-led group work. You’ll innovate, ideate, and present directly to the Secretary of your ministry or Director of your department.

No exams. You graduate when you submit one innovative digital transformation idea with a 30-60-90 day plan + 2-year vision, and pitch it to a panel of Senior Secretaries and NeGD experts.

The Outcome

You leave with 3 things:

• A blueprint you can implement on your digital transformation idea from Day 30 which will help you create 30/60/90 days action plan and a clear roadmap for next two years
• The 12E 75C Digital Transformation Playbook by Professor Ajay Chhabra
• An invitation to join an alumni network of digital-first policy leaders

The future of governance won’t be written in files.

It’ll be written in APIs, dashboards, and citizen trust.

Are you ready to lead it?

Program Outline and Structure:

The program is proposed to be a 3-day residential masterclass with 70% fixed and 30% customized content, depending upon the participants’ learning objectives. The program will be delivered by Mr. Ajay Chhabra – Senior Digital Media Trainer and Digital Transformation Consultant and he is well versed in the subject from an academic and industry know-how point of view. He is also authoring a book on Digital Transformation.

The program will also involve hands-on exercises on new ideas generation after understanding the current business challenges of the department, ministry or organisation. Depending upon the brief and the content requirements, additional industry experts, retired IAS officers, and other professors from University will be invited to deliver the above said 3-days master class on Digital Transformation.

Day 1: Understanding the Context and Setting the Foundation

Introduction of Trainers and the Class

• Current context in the field of Digital Transformation – Imperatives of Digitization, digitalization, and Digital Transformation.
• New economic order and how to be disruption-proof in Fast moving Digital business world?
• What has changed and why change is needed and what all can be changed in Business?
• Digital Transformation Introduction and Overview

Networking Lunch

• Digital Transformation Readiness Assessment Survey for your Department ministry or Brand
• Digital Product Business Models & Digital Service Frameworks
• Case studies of Success and Failures of Digital Transformation in e-governance
• Participants Department / ministry / Organizations Business Challenges & Objectives Identification

Key Takeaways of day 1 & Q/A Session

Day 2: Advanced Orientation & Frameworks

Review of Day 1 & Summary of learnings so far

• Introduction to the 12E 75C Framework of Digital Transformation
• Major Elements of Digital Transformation beyond Technology
• What are the Critical Success Factors of Digital Transformation Projects?
• How to identify future segments, industries and business opportunities & citizen service opportunities

Networking Lunch

• How to nurture Leadership Mindset, Innovations, Speed & completion focus?
• Introduction & Application of new emerging technologies to the participant organisation’s challenges (Artificial Intelligence, Machine Learning, Robotics Process Automation, Internet of Things, Big Data, and cloud computing)
• Becoming a Growth Engine with the help of new-age citizen Service, CSR, PPP, Social ROI and engagement models
• How to improve customer experience through Omni-Channel presence and differentiate by providing 360-degree support to connected citizens while securing their data and transaction privacy?

Day 3: Implementation of what has been learnt so far

Review of Day 1 & Day 2

• Workshop onHow to Innovate and Generate New Ideas?
• How to engage existing B/C employees / Active citizens / NGOs in the process of transformation?
• How to assess and bring in a sea shift in the leadership mindset?
• How to be a Digital-First organization and how to attract, hire and motivate Generation Z employees?

Networking Lunch

• Participants’ perspective of new ideas for transforming their department, ministry and organization
• Trainers’ perspective of new ideas with respect to Participants’ organisation challenges
• Digital Transformation Process of budgeting, Team setup, Implementation and good Governance
• Program Wrap-Up & plan of action for the next 30-60-90 days and how to set up the roadmap for two years on your digital transformation idea
• Closing Remarks by Trainer and the minister

Networking Dinner

Program Audience:

Policy makers in government include –  IAS officers, State Public Service officers, PSU General Manager and above, public bank officers etc, EA to ministers and law makers, OSDs to various ministers, government training institutions, PSU training institutions etc

The audience of this program from the PSU and private sector may include Directirs, CXOs, Business Unit CEOs, P&L & Function Heads, Business Transformation team members, Innovation and Strategy Experts, Board members of mid to large Indian companies and multinationals and funded startup companies

Program Benefits:

• Participants will be able to use digital strategy models and digital transformation frameworks for building a digital transformation strategy for their department, Ministry, organisation or Brand.
• Participants will be able to perform well in case of ongoing Digital transformation / Business Transformation process or be able to initiate and lead the digital transformation process within their organisations.
• The participants will be able to get unbiased feedback & alternative proposed solutions to their own organizations’ business challenges by presenting their own case study and learning from the feedback of peers and other government across the globe and best practice from industry
• The participants upon completion of the program will be able to steer the transformation of their units, Department, Ministry and organization
• The participant would be able to evaluate & scrutiny digital media & technology trends,
• Participants will get hands-on experience of generating new innovative ideas
• This will be helpful in their day-to-day working with strategy, consulting, transformation and new-age digital marketing agencies, consultants and vendors and monitor their work and get more output.
• The organization will be future-ready and disruption proof idea with a 30/60 and 90 days action plan, and clear roadmap of two years of implementing this digital transformation idea

Commercials for this 3 Day Master Class for individual participants or corporate sponsored participants:

Schedule:

The training program is to be scheduled and finalized as mutually agreed by the trainer and the brand. If the organisations board needs to cover some more elements from the framework or wants to emphasize a particular business challenge, then a specific time will be required to customize the program before the delivery. At Least two to four weeks’ advance notice is needed in case of substantial changes in the program content.

Cost for the Client:

*No external participants will be allowed. The cost may also vary depending upon the degree of customization to the content.

Commercial Terms:

• Training Venue to be Department or organisation’s headquarter / Any nearby Central University Conference room
• If the Program is to be conducted outside of the office and in a 5-star hotel or resort around the metro city, where 3 nights of boarding and lodging will be arranged for all the participants, Trainer, and one assistant by the organisation
• 100% advance fee to be paid upon confirmation of participation, and if canceled a week before the event 75% will be refunded. 50% refund in case of cancellation after that and less than one week of the program’s scheduled date.
• The trainer will provide Program implementation team support and certification for this program
• The cost of travel. lodging and boarding for the trainer and one assistant to be organized by the organisation.
• We will issue a formal invoice to the organisation for advance payments and confirmation
• The program delivery videos will be recorded and will capture video bytes from both the trainer and the participants. This content will be shared as private videos with the organisation for future reference
• The initial content and handouts of the entire program content will be developed by Prof Ajay Chhabra which will be distributed to all the participants
• The trainer will issue a certificate to each participant, post program delivery.

Key Trainers Profile and Introduction:

Introduction to Ajay Chhabra:

Prof Ajay Chhabra has over two decades of Industry experience, post his Masters in International Business from Kurukshetra University way back in 1997. Out of these, he has experience of 19 years in the field of digital marketing & emerging technologies domain.

He has been engaged in the global literature review, Research, and book writing project in the field of Digital Transformation since 2017. He has conducted research and studied a number of Successful Digital

Transformation projects worldwide and hence invented a new Framework on Digital Transformation Known as the 12E 75C Framework of Digital Transformation.

Global Digital Agencies Work Experience:

a) Ogilvy & Mather (WPP Group) – 2007 to 2009
b) MRM Worldwide (IPG Group) – 2009 to 2011
c) Bruce Clay India (Country Head) – 2020 to 2021

Client Side Experience:

a) Wipro General Electric Healthcare India (Global Digital Media & Content Engagement Manager for GE Healthcare’s Global Marketing and Communications team at Wisconsin, USA)
b) Zhejiang Haers Vacuum Containers, China (All India Marketing Head in consultant role)
c) Botworx.ai (Amplify.ai) Silicon Valley Funded Startup as (India Sales and Marketing Head)

Awards Won:

a) Ogilvy – Best Client Campaign Award
b) GE – Multiple times Above & beyond awards
c) General Electric Healthcare India CEO Award
d) Featured in CIO Magazine
e) Interviewed by ET Now TV (Business Channel) on my speech on the Role of Chief Digital Officer
f) World’s top 50 best digital marketing professional award by World Brand Congress
Clients Serviced:

OPPO Mobiles, The Hindustan Times, Motorola, Coca Cola (Limca brand), Business Octane, General Motors, General Electric, Reebok, IMT Ghaziabad, BenQ, Franchise India, Microsoft, BPL Healthcare, Apollo Cradle, JBM Group, Sharp Electronics, Yashoda Hospital, ICICI Lombard, Apollo Fertility, Care4Parents Mobile App, EW Nutrition Germany

Training & Workshops Delivered:

Flame University, Pune, Mittal School of Business, LPU, Citi Bank Singapore (Digital Transformation), Merck Pharma (Healthcare Digital Transformation), General Electric (multi country / topics), PepsiCo (Full Day Digital Marketing Master class), GoodYear (Digital Marketing Introduction for Senior sales and marketing leaders), HCL, (Importance of Digital marketing in their Internal Leadership Training Program), Punjab National Bank (Digital Transformation), Amity Global Business School, Jindal Global Business School (Artificial Intelligence), Kurukshetra University, Tata Motors (Multi City / Sessions), Marcus Evans (Rural Digital Marketing), Bird Group, MDI Gurgaon, IIT Delhi, BCIPS, FIIB, Learning Catalyst, IBS Gurgaon, BimTech (Social Media / Digital Marketing), Simplilearn (Advanced SEO) & ITS

Digital Transformation Training Programs Already Conducted:

• Punjab National Bank – Digital Transformation Overview and Introduction at their Dwarka, New Delhi Headquarters for their senior leaders in the central marketing communications division
• Citibank Singapore – Digital Transformation 4 Hours workshop for their global retail bankers (two batches) with Global Banks case studies and custom content presentation on The Future of Digital banking
• Merck Pharma – Healthcare Transformation for their Sales, Marketing & Business Development Professionals in India

Professor Ajay Chhabra

0091-7428723334

ProfAjayChhabra@gmail.com

Ajay.Chhabra@aitcmgroup.com
https://www.linkedin.com/in/ajaychhabra/